Passionate about Graphic Design and automobiles, I have embarked on a project to examine how a new brand can compete with established ones. Through extensive market and consumer research, the project's outcome is a visual identity for Voltigo, an electric scooter. The brand's visual identity is significant as it communicates its values and unique characteristics while setting it apart from competitors. The selection of the visual identity involved a focus group, where a contemporary logo was chosen from a selection of logos and further refined to create the brand showcased.